September 17, 2010 Leave a comment
You might have heard the rumbling around the growing use of “referral” as the favoured source of hire. For a hiring company this has a lot of benefits.
for a start there are no fees involved. (Although some companies will pay a bounty to the referer as a reward.)
Given that an employee has been willing to stake their reputation on the recommendation, there is less risk than unknown candidates.
Given that the both the candidate and the company are known to the referer, the cultural fit is most likely right.
Getting a job through the referral of a friend gives greater commitment through peer pressure.
Given these points, it’s easy to see why hiring companies are so keen to make this route to hire a top priority, and are developing new ways to utilise social media channels like Face Book, linked in and twitter. Getting hired will increasingly be about who you know and are connected with, rather than what you know or where your C.V/resume is on show.
How can you get yourself marketed by word of mouse?
1: Make sure all your profiles and bio’s are up to date and present you in the best light. In particular, remember to complete the professional pages on Facebook and that you have an open, accessable profile.
2: Sign up for the free “Branch Out” application on Facebook.
3: Identify the companies you want to work for and run searches on Linked In, Branch Out and Twitter Search to see who you are connected to in those companies. With Branch out you can also see all the secondary and third level connections with the company.
(Branch Out have just announced $6Mn in funding from Microsoft Bizspark, so i’m expecting a rapid growth in users.)
4: Ask those you know for a referral to your target companies. If you don’t have any close connections, consider targeting them through a facebook ad. These are very cheap, targeted and you pay only per click.
5: Give your connections something they can share within their connections and employers. This should include your LinkedIn profile, (with a C.V/resume added using the box.net application,) and a clear statement of the type of work you are looking for. You should also consider a blog that will showcase you and a clear, concise statement of what you are looking for in a job. Make sure you are easy to contact by having your contact details on all your profiles, bios and places. (A hire me button really stands out, is easy to create and link.)
6: As I listed in my last post, a video on You Tube is an easy thing for your connections and friends to share. I’ve attached another video that was shared with me by one of my connections, that showcases the skills, experience and personality of Graeme Anthony. (It’s a UK one too!) You can record a short video that is tailored to the company you want to join, what you can offer them and why you want to join them. Taking the time to research the company, your connections and finding out about them will really stand out.
Word of mouse will get you hired. Your friends and connections want to help you, but you need to give them material to share!
Be social in your search,
Links listed In This Post