Social Media Job Search Model

I’ve been asked to post on how to develop social media networks in the job search. My starting point is to forget about having separate strategies for each social media channel in isolation.
I consider all social media to be one channel, with each place serving a different purpose.

This is my model for what you can use each channel for, and the tone to take in each place.

1; Linked In – This is where you find targets through search, joining and posting in groups and asking questions. Home base and reference point at the start of the search.

2: Twitter – where the conversation starts. Organise your targets through tweetdeck and start replying, commenting, questioning, retweeting and engaging. Gets you on the radar.

3: Facebook – Fan the company and comment or question. Ask for help.

4: Invite to Friend on Facebook for closer conversation, instant messaging, commenting and looking for opportunity. (don’t be disappointed if this is declined.)

5: You Tube – For showing. Great material for sharing in all the channels and promotes your capability.

6: WordPress for telling and sharing. If you are ready to blog in order to showcase your skills and opinions.

This is my model of the stages of building social presence through the channels, to link you with the right targets in your job search.

Good luck in making your job search social.

Bill

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About @BillBoorman
“I have always worked in and around recruiting as a Recruiter, Trainer, Operations Director, Consultant and Coach. I have spent more than 27 years in this industry which sadly qualifies me as a veteran. (substitute old!) During this time I have worked in most markets and have been responsible for the full H.R. and Training function for a recruitment business that grew from 6 to 147 branches. I have implemented I.T systems, designed performance management and appraisal systems among most other things. Over the last 5 years I have been working as a consultant and trainer to growing recruiting firms across Europe. The last 18 months saw my introduction to social media and social recruiting. I started with 50 connections on Linked In (mostly friends) and grew from there. signing up for a twitter account in March 2009 changed everything, as I was given access to a fantastic network worldwide. In Feb 2009 I was honoured and surprised to be ranked in the HR Examiner/trakkr index as the 6′th most influential on-line recruiter in the world. Despite this accolade, I still consider myself to be very much a social media amateur (there are lots more in my network that are much wiser and cleverer. I’m now best known as @BillBoorman on twitter, and have been described a twitterholic that never sleeps, omnipresent and even a whirling dervish! (Thanks @fishdogs.) In September 2009 I attended an event in Toronto (Recruitfest 09) that had a major impact on me. This was my first stint as a track leader at an unconference. I was so taken by this open format that I brought it back to the UK and with Geoff Webb, (Radical Recruit), launched #trulondon and other #tru events. We are in the process of taking these events on a global tour stretching from london to china over the next 2 years. I love the buzz these events create, and enjoy them as much on-line as off it.

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