Get Hired By Word Of Mouse

You might have heard the rumbling around the growing use of “referral” as the favoured source of hire. For a hiring company this has a lot of benefits.
for a start there are no fees involved. (Although some companies will pay a bounty to the referer as a reward.)
Given that an employee has been willing to stake their reputation on the recommendation, there is less risk than unknown candidates.
Given that the both the candidate and the company are known to the referer, the cultural fit is most likely right.
Getting a job through the referral of a friend gives greater commitment through peer pressure.
Given these points, it’s easy to see why hiring companies are so keen to make this route to hire a top priority, and are developing new ways to utilise social media channels like Face Book, linked in and twitter. Getting hired will increasingly be about who you know and are connected with, rather than what you know or where your C.V/resume is on show.

How can you get yourself marketed by word of mouse?

1: Make sure all your profiles and bio’s are up to date and present you in the best light. In particular, remember to complete the professional pages on Facebook and that you have an open, accessable profile.

2: Sign up for the free “Branch Out” application on Facebook.

3: Identify the companies you want to work for and run searches on Linked In, Branch Out and Twitter Search to see who you are connected to in those companies. With Branch out you can also see all the secondary and third level connections with the company.

(Branch Out have just announced $6Mn in funding from Microsoft Bizspark, so i’m expecting a rapid growth in users.)

4: Ask those you know for a referral to your target companies. If you don’t have any close connections, consider targeting them through a facebook ad. These are very cheap, targeted and you pay only per click.

5: Give your connections something they can share within their connections and employers. This should include your LinkedIn profile, (with a C.V/resume added using the application,) and a clear statement of the type of work you are looking for. You should also consider a blog that will showcase you and a clear, concise statement of what you are looking for in a job. Make sure you are easy to contact by having your contact details on all your profiles, bios and places. (A hire me button really stands out, is easy to create and link.)

6: As I listed in my last post, a video on You Tube is an easy thing for your connections and friends to share. I’ve attached another video that was shared with me by one of my connections, that showcases the skills, experience and personality of Graeme Anthony. (It’s a UK one too!) You can record a short video that is tailored to the company you want to join, what you can offer them and why you want to join them. Taking the time to research the company, your connections and finding out about them will really stand out.

Word of mouse will get you hired. Your friends and connections want to help you, but you need to give them material to share!

Be social in your search,


Links listed In This Post

Investment In Branch Out

Create Your Own “Hire Me” Button Application


I learnt a new Linked In tip today (Thanks to Otis Collier)

Love linked In!

This might be really simple, and the power users of Linked In will laugh at me for not knowing it already, but I learnt a simple trick from a video that was shared with me via Facebook.
The video was about making your contacts settings visible to everyone, whether you are connected with them or not. This is great advice, and i have included the video for you to watch.

The bit I didn’t know, and I love this, is that you can drag and drop the sections of your profile in to any order you want by clicking on the edit button in settings and moving them around.

This means you can position the key details where you want them and make your profile a little different to the others that might have been looked at. Moving the download of your resume and a presentation of the job you are looking for near to the top of your profile seems a great idea.

I will be doing a makeover on my linked In profile this week. Look out for changes!

The advice on being easy to contact is on the money. The easier you are to contact, the more likely you will get a call.

Thanks for sharing the knowledge Otis, and Kay Kellison, for bringing it up on my radar via Facebook. true meaning of friend.

Links In This Post:

Otis Collier

Kay Kellison (Good sharer of info)

Social Media Job Search Model

I’ve been asked to post on how to develop social media networks in the job search. My starting point is to forget about having separate strategies for each social media channel in isolation.
I consider all social media to be one channel, with each place serving a different purpose.

This is my model for what you can use each channel for, and the tone to take in each place.

1; Linked In – This is where you find targets through search, joining and posting in groups and asking questions. Home base and reference point at the start of the search.

2: Twitter – where the conversation starts. Organise your targets through tweetdeck and start replying, commenting, questioning, retweeting and engaging. Gets you on the radar.

3: Facebook – Fan the company and comment or question. Ask for help.

4: Invite to Friend on Facebook for closer conversation, instant messaging, commenting and looking for opportunity. (don’t be disappointed if this is declined.)

5: You Tube – For showing. Great material for sharing in all the channels and promotes your capability.

6: WordPress for telling and sharing. If you are ready to blog in order to showcase your skills and opinions.

This is my model of the stages of building social presence through the channels, to link you with the right targets in your job search.

Good luck in making your job search social.


Using YouTube to take your job search viral

Target your search using Video

I promised a post on twitter today, but it is turning in to a bit of an epic. I’m going to split it in to a series and feature it over the next week. Worth subscribing to, just sign up to this blog by e-mail. You can sign using the “Sign Me Up” widget in the side bar. You never need miss another Social job Search post.

While considering what to post in its place, a post came up on Facebook that caught my attention. It was posted by Marie Journey, who is a great sourcer (that’s a candidate finder for anyone unsure of the recruiting terminology), who specialises in global talent attraction. Marie is also a dab hand at video. I will post soon on the easiest way you can make one yourself, and the best tools to use.

If you have built a network of connections in any of the social channels, they will share your message by posting links to your video. (known as a vlog, short for video blog.)
Marie’s video came to my attention via a Facebook post from my friend Geoff Webb, aka: @RadicalRecruit. I watched it, shared it on Facebook and sent it out in to the twitterverse posting the link. I have also written 2 blog posts on the video, here and on the recruiting unblog. When I first watched the video there had been 22 views, when i last looked, only an hour later, it was reaching close to 200. I know at least 1 of my connections had passed on a job lead, and looking at Marie twitter stream, there was mentions, links and leads being passed everywhere. This real example shows the power of a good network. People will want to help you but you have to give them a way of helping. Posting a YouTube commercial all about you gives them an easy way of helping.
If you have never posted to YouTube, here are a few quick tips:

1: It doesn’t need to look slick and professional. people will buy in to you talking.

2: You can record direct from your webcam if you don’t have the skills to mix and edit.

3: You can get a video mixing tool like Camtasia free for 30 days. enough time to record and mix a cool video commercial, and you might even end up buying it.

4: Keep video length to no longer than 3 minutes.

5: check out Jim Stroud at the recruiters lounge, Marie Journey or radical recruit for ideas on video.

6: Make sure your video is tagged for easy finding in a search.

7; Don’t be camera-shy. Talk naturally and don’t read script. Give viewers a feel for you. you don’t need to look like a news reporter or T.V. anchor unless that is the job you are applying for!

Here is Marie’s video to show just what is possible, and how you can promote yourself socially:

Enjoy making your video. Send me the links and I will be glad to feature them and circulate in my network. Might just find you the opportunity you are looking for.

Be Social in your Job search.

Links Featured In This Post:

Marie Journey Blog

The Recruiters Lounge From Jim Stroud

Radical Recruit YouTube Channel

The Recruiting Unblog My other blog!

Make Linked In Social In Your Job Search

I'm on my Soap Box on this one

This is a quick post as I need to finish editing the videos for #HRCarnival. There is still time to record an entry if you want to put yourself in the shop window, in front of many HR professionals and Recruiters. The link is at the end of the post.

It is also a bit of a soap box subject for me. Why do most job seekers not use Linked In as a social media channel where you can find, connect and engage with hiring managers and recruiters? It is such a waste of a great resource, where targeted connections are so easy to make.

Here are my top 10 tips for making Linked In social in your job search:

1: Join all 50 groups that you can. When you target a new connection, look at the groups they belong to and join them. Makes connecting far more likely.

2: Post in groups related to your job search. not just “I want a job.” Ask for advice, document your experiences and share your views. Comment on other posts and get noticed by members.

3; If you belong to group, check the profiles of the members and connect with them directly. Identify who could be useful in your search.

This is a good video from Linked In Groups Help Page that explains how to get the most out of Groups:

4: Make your profile different by adding video that introduces you and states what you are looking for. All you need to do is record on You Tube and use the Slideshare application to add it to your profile.

5: Add a presentation to your profile on what you can offer to an employer. Short and to the point but punchy enough to hit home. Ask people to share it via all their social channels.

6: Add your resume to your profile using the application. You can also add copies of signed references for simple download. (You can use and slide share in all your social places.)

7: Use the twitter application to find which of your linked In connections you are not following on twitter. Check this every week. Find targets on Linked In, follow them (50% will follow back), and look for opportunities to engage.

8: Set up an RSS feed for questions on subjects related to your targeted market. By answering questions and asking your own you will get noticed.

9: Use the “like” button to share posts from hiring companies you are targeting. This will bring you up on their radar as a fan.

10: Check industry events regularly. you can register as interested and offer to help with logistics and promotion given your status. Most will be willing to accommodate you. Check the other attendees and connect with them now you have something in common. You can do this in groups as well as in the comments section on the event page.


That’s my top 10 tips. Please share how you get on, tomorrow I will be sharing a few twitter tips for job seeking and sharing more applications I use to network.

Be social in your search. Good luck!


Links Listed In This Post:

Record An #H.R.Carnival Video



All The Linked In Applications

Linked In Profiling

Get your picture right! don't be faceless

There has been a lot of talk around what Linked In actually is. Is it a glorified job board, a directory for sourcing or something more.

The reality is, it is what you make it.

Your Linked In profile should be the first thing you get right. It is your reference base, reflects what you are and is the place where you are most likely to be found.

My tips on getting your profile right:

1: Get your picture professional and memorable. I have the pointing arms and hands, but that’s because I’m a speaker and trainer. No Beach shots, cartoons or comedy faces. I advocate using the  same avatar in all of your social places for instant recognition from followers or fans.

2: Your top line leads the way in the search and comes up in the “People you might know” field. It is the first impression. If you are between jobs, (I dislike the term transition”), make it clear the type of role you are looking for by job title. Make it key-word rich. I have included the top 100 words recruiters search for from The Ladders.  Use high-ranking terms where they are relevent, and separate them by full stops or commas. (As in all bio’s)

3; Change your update every 2 – 3 days. This is where Linked In starts to get social, but remember that it is not Facebook, hence not the place for funnies or non-business related stuff. For ease of use I have linked twitter with Tweetdeck. I don’t include all the tweets, only my updates. You can update direct from Tweetdeck by adding the hashtag #in.

CAUTION: If you have set the twitter update option in Linked In, take #in out of  any retweets or they will appear as your update, hence the reason lots of bloggers add them to their tweets!

Your connections will get your updates and will comment on them. In particular, post positive comments about companies you have interviewed with, (don’t say the interviewer was rude and an idiot!). Many larger hiring companies use social media listening tools like Radian6 and will pick up on the positive or negative feedback. (This applies to all channels, not just Linked In.)

4: Use a popular key word in your current job title. Include all your past jobs and job titles. For websites, use all the links to connect with you at Facebook, your blog or other social places. Put your Twitter name in the twitter section.

5: For recommendations, don’t just recommend those that have recommended you. Think who can be authentic and will say more than a few words. If anyone tells you that you have done a good job, ask them to recommend you. Give your own recommendations only where they are deserved, and make your comments personal and original. Remember, your judgment could be weighed up on who you rate!

6: Keep your summary clear and to the point. Again, make it key word rich, and be clear at the top the type of post you are seeking. Get someone to review how well it reads.

Tomorrow I’m going to post on how you can be social on linked In, how to get the best out of groups (you should belong to all that you can, maximum 50), and the applications you should add to get the most from this channel. please post on areas you feel you want help or a viewpoint on, and subscibe to the blog.

Keep being social in your job search,


Links Listed:

Controlling Settings And Preferences On Your Account – Linked In

Settings For Photos On Linked In

Top 100 Keywords Recruiters Search On From The Ladders

Setting Options for Tweet Applications On Linked In



Starting with Social Job Search

Where to start

Welcome to the first post on Social Job Search.  This blog is aimed at helping Job Seekers to navigate their way through using social media to help in you’re job search, as well as offering good old-fashioned job seeking advice. You can sign up to receive the daily post direct to you’re in box.

Where do you start?

Before you begin your campaign, and you should treat your job search as a campaign with a clear plan, you need to answer these 5 questions:

1: What do you want to do next?

2: What salary can you afford to take and live on?

3: Beyond getting a job, what are you really looking for in your next move?

4: What companies do you want to work for and in what locations?

5: Who are you already connected to in your network that could help you?

All sounds simple, but untill you can answer all of these questions, you’re not ready to start. Tomorrow I’m taking a closer look at Linked In. Let me know in the comments any specific posts you would like to see.

Be social in your search!