@ChrisBrogan Job Search Webinar & @Hirekyle Bonus

I’m giving over todays post to 2 people who I think are doing great things in the social job search. The first is someone you probably all know, Chris Brogan.
Chris is the real deal when it comes to social media. His book “Trust Agents” (Co-written with Julien Smith), is a must read.
I blogged about Chris on Christmas day, after he had sent me 2 messages Christmas Eve. I was impressed that he had taken the time out to reply, and I was even more taken back that he commented on my blog 3 times on Christmas day. A rare level of engagement indeed!
Chris is hosting a webinar specifically for job seekers on Thursday 30’th Sept, 7.00 – 8.15 EDT or 11.00 PM – 12.15 PM. called Enhance Your job Search With Social Presence.

To register for this webinar, and I recommend you do, click on Chris’s picture below and go to the registration page. Book it now before you get over subscribed.
The webinar is sponsored by newly launched Human Business Works.e

Click on Chris to get the Webinar

The second person I’m highlighting is much less famous than Chris, but no less worthy  to share the post.  He has  started a campaign to get hired via social media that I think we can all learn something from.
Kyle Clark is a recent graduate from the UK, who has started a “Hire Me” campaign is going viral by the minute. It’s a mix of audacity and creativity. great for social media.

His approach has been to set up a micro-site to highlight his skills, outlined by his @Hirekyle twitter handle.
The site is well designed, as good as you would see from any design house. Take the time to take a look, it takes job seeker branding to a new level. Kyle has had his site up for a few days now, and on the site alone he has achieved 131 tweets and 147 shares. I’m sure Chris would be more than approving of this social campaign to find not just a job, but the right job!

The headings on Kyle’s site are:

* THE CAMPAIGN
* KYLE’S CV (You can view it or download a hard copy.)
* IDEAL ROLE
* BID
* CONTACT

Under the Challenge page, Kyle describes the challenge as:

To get as many people as possible to bid for my services as an employee over the next 2 months.

I decided to MAKE the EMPLOYKYLE campaign to find the perfect job. Or perhaps for the perfect job to find me! With over 70 graduates going for each graduate job, it’s pretty hard to get noticed! This is my subtle way of saying notice ME and demonstrating that I will go the extra mile to stand out. The idea of this campaign is that employers look at my CV, have a think about the value I could add to their company, and then make me AN offer. Unlike ebay, I won’t simply go to the highest bidder, I’ll go to the best bidder. So go on, make me an OFFER.

Being a social campaign, you can follow EmployKyle on twitter, Friend him on Facebook or even e-mail him direct. There are multiple points of contact, all Kyle needs now is to add You Tube and Linked In to complete the set.

The website is profesionally produced by lemonfreshdesign in Norwich. I have no idea of the cost, but it looks to be a very good investment. Theres a clock counting down the days to the end of the campaign, and some funky widgets to drill down in to the C.V. for more detail.

Given the effort that has gone in to Hire Kyle campaign, and it’s viral social nature, I wanted to share it with you. Think big, be social,and you might just land the big job.

DON’T FORGET TO BOOK THE WEBINAR!!!

Links In This Post

The Webinar

My Blog Post: Merry christmas Chris Brogan

Trust Agents At Amazon (Buy It)

EmployKyle


Social Media Job Search Model

I’ve been asked to post on how to develop social media networks in the job search. My starting point is to forget about having separate strategies for each social media channel in isolation.
I consider all social media to be one channel, with each place serving a different purpose.

This is my model for what you can use each channel for, and the tone to take in each place.

1; Linked In – This is where you find targets through search, joining and posting in groups and asking questions. Home base and reference point at the start of the search.

2: Twitter – where the conversation starts. Organise your targets through tweetdeck and start replying, commenting, questioning, retweeting and engaging. Gets you on the radar.

3: Facebook – Fan the company and comment or question. Ask for help.

4: Invite to Friend on Facebook for closer conversation, instant messaging, commenting and looking for opportunity. (don’t be disappointed if this is declined.)

5: You Tube – For showing. Great material for sharing in all the channels and promotes your capability.

6: WordPress for telling and sharing. If you are ready to blog in order to showcase your skills and opinions.

This is my model of the stages of building social presence through the channels, to link you with the right targets in your job search.

Good luck in making your job search social.

Bill

Linked In Profiling

Get your picture right! don't be faceless

There has been a lot of talk around what Linked In actually is. Is it a glorified job board, a directory for sourcing or something more.

The reality is, it is what you make it.

Your Linked In profile should be the first thing you get right. It is your reference base, reflects what you are and is the place where you are most likely to be found.

My tips on getting your profile right:

1: Get your picture professional and memorable. I have the pointing arms and hands, but that’s because I’m a speaker and trainer. No Beach shots, cartoons or comedy faces. I advocate using the  same avatar in all of your social places for instant recognition from followers or fans.

2: Your top line leads the way in the search and comes up in the “People you might know” field. It is the first impression. If you are between jobs, (I dislike the term transition”), make it clear the type of role you are looking for by job title. Make it key-word rich. I have included the top 100 words recruiters search for from The Ladders.  Use high-ranking terms where they are relevent, and separate them by full stops or commas. (As in all bio’s)

3; Change your update every 2 – 3 days. This is where Linked In starts to get social, but remember that it is not Facebook, hence not the place for funnies or non-business related stuff. For ease of use I have linked twitter with Tweetdeck. I don’t include all the tweets, only my updates. You can update direct from Tweetdeck by adding the hashtag #in.

CAUTION: If you have set the twitter update option in Linked In, take #in out of  any retweets or they will appear as your update, hence the reason lots of bloggers add them to their tweets!

Your connections will get your updates and will comment on them. In particular, post positive comments about companies you have interviewed with, (don’t say the interviewer was rude and an idiot!). Many larger hiring companies use social media listening tools like Radian6 and will pick up on the positive or negative feedback. (This applies to all channels, not just Linked In.)

4: Use a popular key word in your current job title. Include all your past jobs and job titles. For websites, use all the links to connect with you at Facebook, your blog or other social places. Put your Twitter name in the twitter section.

5: For recommendations, don’t just recommend those that have recommended you. Think who can be authentic and will say more than a few words. If anyone tells you that you have done a good job, ask them to recommend you. Give your own recommendations only where they are deserved, and make your comments personal and original. Remember, your judgment could be weighed up on who you rate!

6: Keep your summary clear and to the point. Again, make it key word rich, and be clear at the top the type of post you are seeking. Get someone to review how well it reads.

Tomorrow I’m going to post on how you can be social on linked In, how to get the best out of groups (you should belong to all that you can, maximum 50), and the applications you should add to get the most from this channel. please post on areas you feel you want help or a viewpoint on, and subscibe to the blog.

Keep being social in your job search,

Bill

Links Listed:

Controlling Settings And Preferences On Your Account – Linked In

Settings For Photos On Linked In

Top 100 Keywords Recruiters Search On From The Ladders

Setting Options for Tweet Applications On Linked In

Tweetdeck.Com

Radian6

Starting with Social Job Search

Where to start

Welcome to the first post on Social Job Search.  This blog is aimed at helping Job Seekers to navigate their way through using social media to help in you’re job search, as well as offering good old-fashioned job seeking advice. You can sign up to receive the daily post direct to you’re in box.

Where do you start?

Before you begin your campaign, and you should treat your job search as a campaign with a clear plan, you need to answer these 5 questions:

1: What do you want to do next?

2: What salary can you afford to take and live on?

3: Beyond getting a job, what are you really looking for in your next move?

4: What companies do you want to work for and in what locations?

5: Who are you already connected to in your network that could help you?

All sounds simple, but untill you can answer all of these questions, you’re not ready to start. Tomorrow I’m taking a closer look at Linked In. Let me know in the comments any specific posts you would like to see.

Be social in your search!

Bill